Jan 30, 2019
Wendy Lieber is the Founder of ContentBacon, an inbound marketing service that helps clients tell their stories through digital content. Wendy approached Bill because she’s ready to scale her business by 10X. The company was founded in 2014 and it’s ready to make the next big jump.
What strategies come to mind that would allow for Wendy to scale her business 10X? Wendy and her team have been focused on building their infrastructure and are in the process of customizing it to fit their needs. They are looking into automating some of their processes so that they can better leverage their team.
The biggest challenge right now in this strategy is performance — the ability to deliver the agreed-upon work without the use of additional staff. Wendy has seen a growth of, on average, 40 percent a year and has had some huge wins from the marketing point of view.
Wendy currently has 10 full-time employees and a pool of 30 freelancers/contractors. Wendy realizes that the team that got them to where they are today isn’t going to get them to their next BHAG (Big Hairy Audacious Goal). So, Wendy has had to invest more in her team.
Bill recommends Wendy use a Scaling Up coach to help her detect blind spots that she’s not aware of. So far, Wendy has done a really good job structuring her company for successful 10X growth, but having someone hold your hand through the process can make a world of difference.