Jun 19, 2019
Some of our best and most valuable business comes from a referral, but how do you cultivate it and, most importantly, repeat it? Today’s show is all about how to create scalable and repeatable referrals through systems.
Stacey Brown Randall is a three-time Entrepreneur, author of Generating Business Referrals Without Asking, and the host of the Roadmap to Grow Your Business podcast! Stacey has taught her ‘no-asking’ referral strategy to hundreds of clients and audiences all over the world.
When Stacey gave her notice to leave Corporate America to work with a husband & wife team, she did not realize she was four weeks pregnant at the time. After working with them for about 8-9 months, her client actually encouraged her to start her own business. And, she did it! But after five years, she was mentally exhausted and had to throw in the towel.
How can you apply a strong
referral strategy in your business without being promotional and
‘gimmicky’? When Stacey goes into companies of all sizes, she
actually has to undo a lot of old myths about networking and
referrals. A lot of companies provide an incentivized referral
program, but in a lot of cases, that just doesn’t work.
When Stacey works with companies, she has them go through an exercise where they craft their own referral plan. In this, you identify who your referral sources are, you create a plan on how to build meaningful and memorable connections with your referral sources, and most importantly, you thank and acknowledge your customers for their referral!