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Aug 31, 2016

Nick Nanton is a four-time Emmy Award Winning Director, Producer, and Filmmaker. A master storyteller, Nick is recognized as one of the top thought-leaders in the business world, and is the author of StorySelling. Nick and I dive right into the art of storytelling and how to tell your story in a compelling and engaging way.

A friend once told Nick that he has a unique skillset, as he is able to create media on a budget that looks like it came out of Hollywood; and that he should get out of the music industry and join the business world instead. Nick took his friend's advice and now ten years later, here he is today.

So, how do you create your own personal story? First of all, most people take their own journey for granted. Why talk about that? It's boring. That couldn't be farther from the truth. If you tell your story well, it will position you as the only person in the world who can possibly solve your ideal clients' problems.

Your story has to make sense or at least connect well with what you're currently doing. When it does, it builds trust. When it doesn't, it just seems weird and awkward. However, when you've told your story a thousand times, you might feel like everyone has heard it. Often, this is not the case. You need to keep re-telling your story as if it's the first time you've ever told it and it needs to keep making sense.

When you tell a compelling story, the listener's brain acts differently and it begins to build a bond of trust with the storyteller. A good story means you have body chemistry on your side. It also means you're able to transport your listener into another atmosphere and make them feel like they were a part of your journey.

How does all of this tie into running an effective business? It all comes down to trust. In order for somebody to give you their hard earned money, they need to be able to trust you. The more personal hooks you add into a conversation, the more likely the listener will feel like they have a lot of things in common with you. By telling a story, you're relating a piece of your life to others and this makes them feel more comfortable around you.


Interview Links:

StorySelling by Nick Nanton

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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail. My name is Bill Gallagher and I'm a certified Gazelles business coach. 

We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).