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Dec 26, 2018

As we head into the holiday season, we start to make New Year’s resolutions, and they often don’t get completed! How can we avoid that? Today, we’ll be sharing an older podcast episode that will help you paint a picture for your life and for your future… so that you can actually get your goals finished!


Brian Scudamore is the Founder and CEO of 1-800-Got-Junk? and has been running the company since 1989. Since then, he has started several companies like Shack Shine, You Move Me, and Wow 1 Day Painting.


Here are the steps it takes to create a painted picture for your business (and your life). First, it starts with you being in an inspirational place. Second, you want to take out a piece of paper and write in very specific and intentional language. Brian didn’t write, ‘I hope to be’ or, ‘I want to be,’ he wrote, ‘I will be.’


Third, Brain gave himself incredibly specific goals, in this particular case, a five-year goal to achieve his big vision. And step number four, after writing out the big idea, he added color to the picture. What would we feel like as a company? What would the culture be like? How would the brand be presented to the world?

Here are some questions you can ask yourself:

  • What is your top-line revenue?

  • How many people are on your team?

  • How would your people describe the culture of your company when talking to a family member?

  • What is the press saying about your business? Be as specific as possible — what would your local paper say about your company? What would your favorite magazine say?

  • What do your people love about your vision and where the company is headed?

  • How would a customer describe their experience with you? What would they say to their best friend?

  • What accomplishment are you most proud of? What accomplishment are your people most proud of?

  • What do you do better than anyone else on the planet?

  • Describe your office environment and culture in detail.

  • Describe your service area. Who are your customers and how do they feel?

When he was finished, he was surprised by the results. As he re-read what he wrote down, Brian realized what he wrote was absolutely possible, so he shared it with his team. Some members of his team were excited, and those who weren’t ended up leaving.


Brian believes it’s best to come up with a vision about where you’re going and then recruit the who – the people that will help figure out how to get there. However, the one thing a painted picture will not do or even try to do is to say how to get there.

The reason for this being is that the CEO doesn’t always know best. His team will have a better execution plan than he will. It also prevents the CEO or the founder from getting cold feet when he realizes the ‘real’ work involved. Let your team support your vision and use their expertise to help guide you to your end result.


Interview Links:

Painted Picture Visualization

1-800 Got Junk Website

Good to Great, by Jim Collins

Brian on LinkedIn

Twitter – @brianscudamore

Facebook bscudamore

Instagram brianscudamore

Scaling Up Business Podcast Bruce Eckfeldt

Scaling Up Business Podcast Brian Scudamore



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