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Jun 23, 2021

A vision is critical to your success, but how do you go about creating one? What pieces should you include and not include? This week’s guest has some answers for you today!

Jennifer Judye is the Founder and CEO of Conscious Copy & Co. where they help entrepreneurs communicate their vision and message in a way that inspires people to action. Jennifer and her team have supported hundreds of entrepreneurs through the Vivid Vision process (created by Cameron Herold), which helps entrepreneurs attract top talent, align their team, create key partners and vendors, and stay focused and motivated.

Jennifer was at a business dinner and randomly sat at Cameron Herold’s table. After speaking with him, she decided to read his book and craft a vivid vision for her new copywriting company. She wrote down big names in the industry that she would love to work with, and it actually came true!

The way Jennifer views a “Vivid Vision.” It’s like a sales page for your future. Cameron noticed that some of his clients were getting stuck in writing this vision down, and asked her to help his clients work on this critical piece. She agreed, and the rest is history!

One of the questions Jennifer likes to ask her clients is, “Do you really want this?” and “If this all comes true, would you love it?” She wants her clients to be aware of the golden jail cell and avoid it at all costs.


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