Feb 23, 2022
In this Getting Real Episode, Bill sits down with Shawn Hill, a software entrepreneur that makes it easy for companies to track customer growth and their own reputation. You’ll learn about his journey, some of his struggles, and how he got his big break in this week’s show!
Shawn is the Community Marketing Director for NiceJob. He’s passionate about engaging with small businesses through social media, videos, and podcasts to help them develop their reputation marketing and ensure their success with the NiceJob platform. He often writes about marketing channels for small businesses and how to create fan cultures.
Reputation marketing is all about taking the parts of your reputation that you can control, making it better, and amplifying it to your audience. It’s about owning your uniqueness and using it as a strength, even if certain customers are put off by it.
One of Shawn’s biggest struggles right now is the push and pull between manual processes and automation. There has to be a balance between the two, but it’s sometimes unclear how much their customers want to be involved vs. having a set-it-and-forget-it approach.
Videos have taken over when it comes to product information and how-tos, but in the review space, it hasn’t. Shawn has noticed that not many people watch reviews. They’d rather read 10 text reviews on Amazon instead. Shawn believes the product reviews aren’t always that engaging. People are tuning in more for the personalities themselves these days than for the product.
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Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.
We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne’s original best-selling business book, Mastering the Rockefeller Habits).