Apr 12, 2023
How do you build something cool enough that it becomes a disruptor? It starts with a vision for the future and is carried out by leaders who are both strong and vulnerable.
Charlene Li is an expert on disruptive transformation, leadership, customer experience, and the future of work. Her perspectives from advising hundreds of companies ranging from Adobe to Southwest Airlines and 14 of the Dow Jones Industrial 30 companies provide insights to support a winning strategy for disruptive growth, and a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for.
Charlene rode the wave of the disruption back in the 90s as journalism was majorly disrupted by the revolution of the Internet. Traditional media as we knew it would never be the same.
Charlene knows that disruption has to be viewed as a positive force, no matter how hard it might be. Leaders who can see disruption as growth are the ones who will benefit from all that stands to be gained by the change.
The key is to see the future and what can be before anyone else. Charlene highlights the disruption that happened at Adobe, and the importance of taking the customer where they need to go.
At T-Mobile, the vision of leadership was the driver behind the disruption. Followers are the key to building a culture like the one at Southwest to the disruption moving forward, because a movement only becomes a movement when it can go on without you.
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