Oct 25, 2023
Too many companies struggle to scale because they are stuck reinventing things that just don’t need to be reinvented. The companies that succeed are the ones that focus on and refine systems in a disciplined way that makes them better than they have ever been before.
JC Hite is the visionary Founder and CEO of Hite Digital, the fastest-growing digital agency in the U.S. With a deep-rooted passion for empowering small businesses, JC is dedicated to driving their growth through the realm of digital marketing.
There are times when building any business is just really difficult. Within six months of launching Hite Digital in Nicaragua, the company found itself in the middle of a civil war. As they have scaled, they have had to learn how to survive physically, financially, and mentally during the harder seasons of growth.
JC highlights some of the hurdles Hite Digital has faced, including political insecurity, addressing limited education in Nicaragua, the pandemic, and the recession. They have fine-tuned hiring the right fit for their agency, the range of services they provide, and the key to a successful franchising model.
This conversation is filled with insights into the lessons learned from JC’s mistakes, his luckiest breaks, and what happens when entrepreneurs and business builders are willing to position themselves in the right places and focus on the right things at the right time.
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