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Sep 19, 2023

If you were heading to the moon for the first time, or launching a brand-new product, you wouldn’t plan it in the same way routine events are planned. Achieving a brand new level of performance requires a different level of planning.


Stephen Covey called this beginning with the end in mind. Where do you want to be and what do you want to have accomplished? What would come just before that? And before that?


If you don’t consider how you want the end to look, you might end up tackling the wrong problems or working on things that are better left alone or dropped altogether. Planning with the end in mind frees you up to work on what matters most. And with the right plan in place, great leaders can let their teams get their work done.



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Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.


Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.


We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.


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